IF GREETING CARDS WERE DEAD
THEN SO WOULD BE PRESENTS
The problem with this era is digital.
We came to this conclusion that mostly everything must be digital, and all papers must be replaced by emails and texts.
But what consumers have not forgotten is how important gifts and greeting cards are to the recipients.
It is still common practice to accompany every intention with a card and a special message written in it.
Nothing can compare to this physical gesture.
A text or an email still won’t cut it as meaningful.
And competition over the most unique card design is rising too. Consumers are looking for original designs that makes them look different from the lot.
Which might be the reason why some retails have seen a fall in their sales.
Finding the right supplier with unique designs can be tricky especially when looking for cheaper alternatives.
Read more about our own Greeting Cards brand here.
We listed below the most important reason we believe how cards survive this digital era.
But above every reason in the world,
Cards are still a powerful carrier of important messages!
#1 - Cards carry more values for the recipient than any gifts given
According to a recent twitter survey, people prefer recipient cards more than receiving gifts.
It holds a more valuable message and intention for the receiver. It is even more true during Christmas time.
It is quite rare to get a present without a card or a card to start the opening gifts time.
Christmas without a card is lousy Christmas.
#2 - The Intention is better received with a Card than an email or text
When someone is ill or far away, receiving a card is always the best way to reach for that person’s feeling.
As we get digital messages constantly, people react far better when receiving a physical letter.
Unconsciously, the recipient will pay more attention to the wording and the intention it carries rather than opening an email with fun animated pictures in it.
#3 - More and more independent Artists are taking over Cards Designs
Nowadays, we see the rise of Independent Artists drawing or taking pictures for Greeting Cards.
These unique and original designs are taking over the commercial Cards being sold in supermarket shelves.
Consumers prefer to buy unique cards over “already-seen” cards.
Afterall, if they can buy varieties of designs online, shops had to align and find suppliers who could provide too.
We, at Colman Wholesale, took part of the movement and had created our own unique brand solely designed by Artists.
And the response keeps on being positive.
#4 - Gifts without Card are not Gifts
Many people will agree with this statement.
We have seen in our own entourage that a gift without a card is not a complete gift.
A written message is always the gift’s companion.
For many, a card is the sole “introductory” message to the present.
And sometimes, the card IS the gift itself. Consumers will choose even more carefully when the card is used in this manner.
But most of the time, buyers will turn to Pocket Money Cards for that sole purpose.
#5 - Cards are ways to deliver important messages
It is common practice in Offices to give cards to their employees.
For either a birthday, a special event or for their leave, it is a simple gesture that add values to the company.
A more sophisticated design is required for this purpose, which is why retailers should stock varieties of greeting cards.
Stocking varieties of Greeting Cards from Fun to Polished, giving all events a reason to buy one.
A Card is a solution that everyone seeks to deliver an important message.
#6 - Cards love travelling Overseas
And let’s not forget cards that tourists send overseas or for loved ones that have moved far away.
Even in this digital era, a card is always appreciated.
Plus, it is not an expensive item to send, which is affordable to the many.
Having varieties of Cards in display in Retail Shops are always the best bet for constant sales.
TO WRAP UP
It is easy to think that Greeting Cards are dying because of this digital era.
But people have not forgotten the true power a card can be to the recipient. There is also this tradition that sticks with the new generation where gifts go along with cards.
Plus, offices are getting into the movement of a more compassionate company by offering cards to their employees.
Greeting Cards bear meanings to most people and will still do in centuries to come.
Regardless of how far technology will expand, physical products and gifts will always remain.
And so will Cards, side-kick of gifts and bearer of important messages.