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5 Reasons Wholesaler’s Clearance Stock will benefit your Sales

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Raise your hand if you avoid Clearance from your Wholesaler
because it sounds fishy or not appealing.

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🙌

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Wholesalers already sell as cheap as they can, so why would you believe in cheaper than cheaper? Clearly there’s a hidden reason they won’t tell us, most retailers think. But with this worry in mind, you could actually be missing out good sales!

Clearance have a negative influence on retailers. It sounds like damaged goods to get rid of, unwanted items that never sales or end of seasons lines. Why would you risk to buy such stock if your wholesaler wants to clear them out?

 

But Clearance Stock is rarely such a thing
and it could actually benefit your sales and your customers!

 

Nowadays, customers turn to companies that offer more than just selling things. They want that extra gift, that free item to thank them for their custom, or a bargain-price product that will end. So how can put in place this strategy without using good stock?

Why and How you might think?
I will show you how to make the best of Clearance Stock without damaging your business strategy.

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Wholesalers are dealing with constant change of trend and they MUST be following what sells.
So ending up with end of line products is a sad reality.

Clearing them out is only a way to say “we won’t restock, only that many left”.
This is how to explain the new price applied and the few stock remaining.

Take Crayola products: they end many lines for new ones but we see lots of customers rushing to buy them old lines.
Loved products will always sell and even more when they become rare.

Buy and keep Clearances Stock that will become a huge demand later!
Some discontinued items are what customers look for.
They will feel the need to get them quick because they no longer exist.

[/vc_column_text][vc_empty_space height=”30px” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921acb”][vc_message message_box_style=”outline” style=”square” message_box_color=”sandy_brown” icon_type=”openiconic” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921ace” icon_openiconic=”vc-oi vc-oi-article”]BROWSE OUR CLEARANCE SECTION
[/vc_message][/vc_column_inner][/vc_row_inner][vc_empty_space height=”100px” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921ad1″][vc_custom_heading text=”2. Create Unique Bundles from Low Cost Clearance 🏆” use_theme_fonts=”yes” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921ad3″ css=”.vc_custom_1541169880613{background-color: #ffff00 !important;}”][vc_column_text ovic_vc_custom_id=”ovic_vc_custom_5be94e8921ad6″]

Clearance Stock are good to buy and use for creating unique bundles.
Customers seek bargain and if you offer them something unique, they will consider.
Give them what they won’t take the time to find like a wrapping bundle or a cute kid gift bundle, and you made a sale.

In the era where everything is needed quick, create bundles they won’t find anywhere else.

[/vc_column_text][vc_empty_space height=”100px” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921ad9″][vc_custom_heading text=”3. The more Items on Sale, the more Customer’s retention 🛒” use_theme_fonts=”yes” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921adc” css=”.vc_custom_1541170186722{background-color: #ffff00 !important;}”][vc_column_text ovic_vc_custom_id=”ovic_vc_custom_5be94e8921adf”]

Take any shops in the High Street that doesn’t have a Sale corner! It doesn’t exist.
Because Sales create a sense of urgency to the customers while believing of a bargain.

Customers are (very) often drawn to come back checking more sales over new lines in stock!

Using Clearance Items will damage less your good stock and will allow a lower price.

[/vc_column_text][vc_empty_space height=”100px” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921ae2″][vc_custom_heading text=”4. Reusing Last Year Seasonal Products” use_theme_fonts=”yes” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921ae8″ css=”.vc_custom_1541170284062{background-color: #ffff00 !important;}”][vc_column_text ovic_vc_custom_id=”ovic_vc_custom_5be94e8921aeb”]

Wholesalers are buying seasonal stock far before any retailers. This is why most of Clearance Stock are last season lines.

Customers are now clever, they want to buy a season ahead to save money.

Buy your Wholesale’s Clearance stock and anticipate the next year season.
You’ll be able to display them before your competitors do and at a lower cost for you.

[/vc_column_text][vc_empty_space height=”100px” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921aee”][vc_custom_heading text=”5. Reward your customers for less 🎉” use_theme_fonts=”yes” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921af1″ css=”.vc_custom_1541170334571{background-color: #ffff00 !important;}”][vc_column_text ovic_vc_custom_id=”ovic_vc_custom_5be94e8921af3″]

Last but not least, if some clearance do not match with your regular stock, use those to reward your customers.
“Free Keychain for purchase over £20” or “Buy 2 Cokes and get 1 Paper Straw Pack for free”.

Giveaways are easy and loved.

Give your customers a reason to spend more with you and not with your competitors.

[/vc_column_text][vc_empty_space height=”100px” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921af6″][vc_custom_heading text=”Bonus: Display those offers at counter” use_theme_fonts=”yes” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921af9″ css=”.vc_custom_1541170393128{background-color: #ffff00 !important;}”][vc_column_text ovic_vc_custom_id=”ovic_vc_custom_5be94e8921afc”]

Customers never intentionaly buy sales if their are not aware of them.

Keep a sale corner near the till or on their way to the counter and mention them.

Use a relevant everyday situation to create that need they haven’t thought of. (link!)

[/vc_column_text][vc_row_inner][vc_column_inner][vc_empty_space height=”30px” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921aff”][vc_message message_box_style=”outline” style=”square” message_box_color=”sandy_brown” icon_type=”openiconic” disable_element_desktop=”yes” disable_element_laptop=”yes” disable_element_tablet=”yes” disable_element_ipad=”yes” disable_element_mobile=”yes” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921b02″ icon_openiconic=”vc-oi vc-oi-article”]HOW TO USE AN EVERYDAY SITUATION TO CREATE A CUSTOMERS NEED[/vc_message][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row ovic_vc_custom_id=”ovic_vc_custom_5be94e8921b05″ css=”.vc_custom_1541169777751{background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column][vc_empty_space height=”80px” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921b07″][vc_separator color=”pink” border_width=”6″ ovic_vc_custom_id=”ovic_vc_custom_5be94e8921b0a”][vc_empty_space height=”50px” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921b0d”][vc_raw_html ovic_vc_custom_id=”ovic_vc_custom_5be94e8921b10″]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[/vc_raw_html][vc_empty_space height=”50px” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921b13″][vc_separator color=”pink” border_width=”6″ ovic_vc_custom_id=”ovic_vc_custom_5be94e8921b19″][vc_empty_space height=”80px” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921b1c”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text ovic_vc_custom_id=”ovic_vc_custom_5be94e8921b1f”]You saw how beneficial Clearance Stock can be while giving your customers that extra gift they seek elsewhere. Now, it won’t be an opportunity you will miss out anymore.

And if it turns out it won’t sell, read over ways to still make money from them. (link! = eBay, Gumtree …)[/vc_column_text][vc_row_inner][vc_column_inner][vc_empty_space height=”30px” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921b25″][vc_message message_box_style=”outline” style=”square” message_box_color=”sandy_brown” icon_type=”openiconic” disable_element_desktop=”yes” disable_element_laptop=”yes” disable_element_tablet=”yes” disable_element_ipad=”yes” disable_element_mobile=”yes” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921b38″ icon_openiconic=”vc-oi vc-oi-article” hidden_markup_01=”” hidden_markup_desktop=”” hidden_markup_laptop=”” hidden_markup_tablet=”” hidden_markup_ipad=”” hidden_markup_mobile=””]3 WAYS TO QUICKLY SELL SLOW MOVING STOCK[/vc_message][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space height=”60px” ovic_vc_custom_id=”ovic_vc_custom_5be94e8921b3f”][vc_column_text ovic_vc_custom_id=”ovic_vc_custom_5be94e8921b44″]

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